CPL Aromas 09.18
Industry
- Beauty & Fragrances
Expertises
- Branding
Supports
Goals
Create an invitation for the first CPL Aromas olfactory event, inspired by immersive scenographies around 2018 trends and organised to demonstrate the creativity of this perfume house.
Results
We imagined an invitation in 3 laminated envelopes impregnated with 3 olfactory themes: an evocative motif of the jungle, a holographic paper reminiscent of futurism and the embossing of graphic patterns on textured paper that illustrates the synesthesia of the senses. The closed envelopes allow you to discover each universe at once before arriving to the invitation text itself at the heart of the last envelope.
This invitation has been sent to all of CPL Aromas' guests, which is a list of the finest luxury perfume brands in the market.
