Hutchinson #3 22.09.2023
- Films & Videos
- brand content
Art direction, production, concept creation, visual content and video for the launch campaign of Hutchinson's new "Challenger", made to last 10 000 KM.
Production and photography: David and Douglas
A sublime product launch film that invites us to follow the evolution of the character and his passion for cycling, backed along the way by a pair of Challenger tires made to last 10,000 KM.