Hutchinson #3 22.09.2023
Industry
- Sport
Expertises
- Advertising
- Films & Videos
- Photography
Supports
- brand content
- film
Goals
Art direction, production, concept creation, visual content and video for the launch campaign of Hutchinson's new "Challenger", made to last 10 000 KM.
Production and photography: David and Douglas
Results
A sublime product launch film that invites us to follow the evolution of the character and his passion for cycling, backed along the way by a pair of Challenger tires made to last 10,000 KM.
Challenger offers total peace of mind all year round