Hutchinson #1 04.2020
Industry
- Sport
Expertises
- Films & Videos
- Photography
Supports
- Visual content
- Film
Goals
Art direction, concept, visual and video content creation of a launch campaign for the new Hutchinson “Touareg”.
Directors and photographer: David et Douglas
Results
For Hutchinson’s new Gavel tire launch campaign, our art direction was imagined as a story of free spirited athletes carving the path through boundless landscapes while riding through mountains and deserts.
The story of free spirited athletes carving the path through boundless landscapes
![](https://www.blackballoon.studio/wp-content/uploads/2020/09/Huntchinson_ld-1-15-web-1500x1000.jpg)
![](https://www.blackballoon.studio/wp-content/uploads/2020/09/Huntchinson_ld-111-web-1500x1000.jpg)
![](https://www.blackballoon.studio/wp-content/uploads/2020/09/Huntchinson_ld-176_WEB.jpg)
![](https://www.blackballoon.studio/wp-content/uploads/2020/09/1_WEB-1500x1002.jpg)
![](https://www.blackballoon.studio/wp-content/uploads/2020/09/2_WEB-1500x1002.jpg)
![](https://www.blackballoon.studio/wp-content/uploads/2020/09/3_WEB-1500x1002.jpg)